In the liquor business they call it the "shot occasion" i.e. taking a shot, and whether it's a good idea or not, its been around for thousands of years! Fast forward to today and you've got the category leaders like Fireball and Jagermesiter that sell of millions of liters per year for just such occasions. Enter Jose Cuervo's new "Devil's Reserve" It tastes like tequila with a big dose of tropical fruit and a little touch of heat. As far as shots go, I'd line this up head to head with Jager or Fireball in terms of drinkability, but where the Devil takes it even further is its mixabilty in cocktails. It makes a damn fine margarita or would even tastes great in a Paloma, so (pun intended) give it a shot!