105: Five Ways Your Podcast Can Work for Your Business (and None of Them Involve Download Numbers)
As a small business podcaster, your podcast exists to support, promote, and create energy in your actual business, not necessarily to get a million downloads. At the end of the day, downloads don’t really matter if you’re not getting leads or making sales or creating some other type of momentum for your business.
So today, I’m going to share five ways that your podcast can actually support your business that don’t involve download numbers, so you can start thinking bigger when it comes to using your podcast to drive business. Let’s dive in!
What’s in this episode:
[01:07] Reframing how your podcast supports your business
[03:05] How your podcast builds proof of authority
[05:18] Why your podcast gives you social proof
[09:06] How you can use your podcast to attract your ideal client
[14:33] Why podcasting naturally creates networking opportunities
[16:17] Why podcasts are such amazing business funnels
For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/105
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Mentioned in this episode:
🧡 You Didn’t Miss Your Chance — The Academy’s Still Open!
The Strategize and Shine Podcast Academy is open through May 31st, and there’s a brand-new bonus waiting for you: my Podcast Booked mini-course, absolutely free when you join. This is your moment to ground your voice, refine your strategy, and grow your podcast with clarity and ease. Because your podcast isn’t just content — it’s a calling. Let’s treat it like one. 👉 Head to wildhomepodcasting.com/academy to join and claim your bonus.