Leeatt Rothschild is the CEO of Packed with Purpose, a specialty corporate gifting company that sources from minority-owned companies with superior products that make a social impact. Social mission affects everything at Packed with Purpose—from how they market and package products to the people they hire. In fact, Leeatt has worked hard to build a mission-aligned sales team, which has greatly contributed to the company's success. The truth is, every CEO needs to think about creating a mission-aligned sales team. That's why you'll want to listen to this episode of Sales Talk for CEOs to learn how Leeatt does it.

In this episode, you'll learn how Leeatt has taken the value of 'social mission' and woven it into every aspect of sales and marketing in her company. We discuss finding mission-aligned sales team members and why this is so important for growing your business and reaching sales goals. We also talk about the art of active listening and how you can use the words and stories of customers to improve every area of your marketing, including your website, emails, sales scripts, and brochures. Whatever your specific company values are, this episode will give you ideas on how you can weave them into your sales and marketing too. Listen in now!

Highlights

1:28 Finding a unique place in the market

8:04 Becoming obsessed with an idea

13:00 "If I don't take this idea to market, someone else will."

19:50 Seeing sales as helping

28:43 The scrappiest market research: listening to your customers

34:44 Hiring people that are mission-aligned

40:45 Making it easier to be your customer (and harder to be your competitor)  

Quote

"As the CEO, I need to be at the 10,000 foot view, but I also need to get on the ground because on the ground is where you get all the insights.”

Connect with Leeatt Rothschild in the links below:

Website: https://packedwithpurpose.gifts/

LinkedIn: https://www.linkedin.com/in/leeatt-pwp/

You can learn more about and connect with Alice Heiman in the links below:

Website: https://AliceHeiman.com

LinkedIn: https://www.linkedin.com/in/aliceheiman/