My guest for this very special live episode of The Shift is the entrepreneur, CEO, fashion and beauty expert, presenter and author Trinny Woodall.

Trinny, as you know, bounded onto our screens in 2001, with her friend Susannah Constantine, when they created What Not To Wear, a groundbreaking TV makeover show that showed women all over - first the country and then the world - how to look and consequently feel better. 

In 2017, at the age of 53, when many women feel they’re being overlooked and even shoved out of the workplace, Trinny founded Trinny London, an online beauty business aimed at women over 35.

Now one of the fastest growing beauty brands in Europe, Trinny London is rumoured to be worth $250million and is beloved by millions of women with 1.2milion followers on instagram, 400k on YouTube… Not bad for a business idea investors didn’t think would work because it wasn’t aimed at millennials…

Now Trinny has written Fearless. A book about style, about beauty, about life. About overcoming the everyday barriers we encounter along the way. Because Trinny knows, better than any of us, that those things are intertwined.

Trinny joined me on stage at Cheltenham Literature Festival to talk about finally starting to feel better about herself in her 50s (and how she felt "too far from the ground" in her 20s (I love that)), imposter syndrome, learning to fear less, how menopause made her lose her mojo and the power and importance of futurproofing your mind and body.

* You can buy all the books mentioned in this podcast at The Shift bookshop on Bookshop.org, including FearLess by Trinny Woodall, and the book that inspired this podcast, The Shift: how I lost and found myself after 40 - and you can too, by me.

* And if you'd like to support the work that goes into making this podcast and get a weekly newsletter plus loads more content including exclusive transcripts of the podcast, why not join The Shift community, come and have a look around at www.theshiftwithsambaker.substack.com

• The Shift (on life after 40) with Sam Baker is created and hosted by Sam Baker and edited by Juliette Nicholls @ Pineapple Audio Production. If you enjoyed this podcast, please rate/review/follow as it really does help other people find us. And let me know what you think on twitter @sambaker or instagram @theothersambaker.

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