141: How to Create Evergreen Blog Posts for Your Podcast with Anita Dykstra
Podcasts aren’t a one-and-done enterprise, right? We aim to create content that will be helpful for our ideal clients for, hopefully, years to come. We want them to keep returning to our content and our websites as much as possible. One way to do that is posting your podcast episodes as blog posts on your website. You’ve already created amazing content for your show, now all you have to do is repurpose it into an evergreen blog post.
In today’s episode, I’m chatting with Anita Dykstra, a lead generation and evergreen content strategist. Anita shares the importance of having a blog post for your podcast episode, what makes a successful blog post for your podcast, and how you can optimize those blog posts with SEO. I really hope this episode inspires you to step up your podcast blog posting game!
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What’s in this episode:
[06:08] The importance of blog posts for podcasts
[09:40] What makes a successful blog post for your podcast
[14:59] What we can do to optimize our blog posts with SEO
[18:36] What to examine when your blog posts just aren’t bringing in traffic
For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/141
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