Not so Fast [selling] cars & DIY PR; how Aston Martin fired its CEO, VW response is 'fine', and B&Q botch job
I saw that 57% of listeners are on mobile devices and so probably don't read the shownotes.
Andy Palmer - CEO of Aston Martin is ignominiously sacked. Read the news here It's a lesson in how not to do PR.
How VW took the news of another fine, offers an alternative way to manage a crisis.
What can you learn from my shopping experience at B&Q; one of the countries largest home improvement retailers.
And I share a thought that social media metric give us an insight into the real reason why Aston Martin shares have lost 95% of their value since floatation Oct 3 2018.
[Palmer’s annual salary was £1.2m and he was entitled to a maximum yearly bonus of £2.4m and share awards worth up to £3.6m under a performance share plan. At £17.75 a share, his 0.6% stake in the company is worth £24m. As of writing this - the share price is 34.96p. We shall see what news of his departure does to the share price. Same company different leadership - it's all about the story the markets will hear, and this is PR at its most effective.]
Interested to see Similar Web analysis of the B&Q website analysis here
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EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is a British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.
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