In today’s episode, we tackle one of the biggest myths about niching: the idea that it means choosing a smaller demographic. Spoiler alert—it doesn’t!

I’m share my point-of view that niching is actually about the specific problem you solve, not who you think your target audience is. We'll dive into why focusing solely on demographics can lead to frustration and wasted effort.

Then we’re gonna illustrate the importance of problem-focused niching with real-life examples and explain how this shift can help you attract your soulmate clients.

If you want more about how the niche is the problem, check out my Free Niche Kit. You'll get an hour-long masterclass and a worksheet filled with my best questions to help you get started. Find it at www.itsaniche.ca

Shownotes available here.

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If you're ready to move past niching and onto doing what you love, check out www.itsaniche.ca

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit courageousmarketing.substack.com