What I learned from reading Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and The Family Feud That Forever Changed The Business of Sports by Barbara Smit.

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This story begins at a time in history when money and sports were still two separate worlds [0:01]

A family business struggling to survive / drafted into WWI / Adi Dassler’s EXTREME resourcefulness and personality / [3:15]

Early distribution and marketing of sports shoes [10:06]

The Dassler Brothers were opposites: Adi was th...