I hear so many podcasts that do interviews and they start their podcast by pulling a clip from the interview. Today we talk about why this may not be the best strategy.

• The interview snippet should build anticipation
• Piques the curiosity and makes them want to know more
• Some people pull clips that make people go WHAT WAS THAT?

Many times these clips are long (I wouldn't make then any long than 10-15 seconds if not shorter) and just leave the listener confused. 

ROLL THE CLIP

If you think about it movies use trailers to motivate people to come see the movie. They also send the starts on talks shows who often have a clip of the show. When the hosts ask, "Does this need setup?" the answer is almost always yes. Some back story is needed to have the clip make sense. In some cases podcasters are creating a clip, placing it at the very beginning of the episode and there is no "setup" and the clip leads to confusion. 

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