At this year's San Diego Comic Con the most buzzed about things weren't movies: they were immersive.

Pop-up "marketing activations" for Westworld, Blade Runner 2049, and Mr. Robot drew on the talents and skills of immersive theatre makers and ARG crafters to created the biggest tentpole for immersive this side of Sleep No More.

We check in with Daphne Mir and Maxwell Robison who checked out Westworld and Blade Runner 2049, respectively, to get a connoisseur eye view of these immersive gateways into some of Hollywood's biggest properties.

Plus: our neighbor uses a garden hose throughout a very special announcement from Noah.

Plus-plus: in LA this weekend? Swing on by MIDSUMMER SCREAM and catch our "STAGE & SCREAM" panel on Sunday. Featuring Zombie Joe, Shine On Collective, The Overlook Film Fest, and Unbound Productions.

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