The former Pistolera bandleader launched her business, Nopalera, with a bold mission: celebrate and elevate Latino culture...and disrupt an entire industry in the process. Sandra shares the two year journey from making products by hand in her Brooklyn home to closing out a $2.7 million oversubscribed seed funding round. Come for the insights on product development and distribution, stay for the real talk on leveling up. Follow Sandra on Instagram @officialslv. If you liked this episode, listen to Chef Claudia Sandoval Wants You to Ask "Why Not Me?" and How Lory Martinez Rooted Her Business in Multicultural, Multilingual Audio Storytelling. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.