Taylor Schulte is the Founder and CEO of Define Financial, a financial planning firm in San Diego, CA. In this episode, he walks us through his career journey from what piqued his interest in finance, to joining a large wirehouse right out of college where he pulled together $15-million in AUM by the time he left. Listen in as he shares the catalyst for his transition to the independent RIA space, how he developed a niche as an out-of-the-box marketing thinker, and how dealing in that niche has really fuelled his growth to $100-million in assets as of 2021. Taylor also shares his biggest mistakes with his marketing, some of the common pitfalls that financial planners should avoid when structuring their marketing plan, and why you should start with the end in mind when developing your strategy. You can find show notes and more information by clicking here: https://bit.ly/3aWgi8g