On this episode of The Community Exchange Podcast, we welcome Louise Story, Chief Executive Officer at Atlas Obscura.

In our discussion, Louise and MSG cover:

• Louise’s rise from award-winning investigative journalist to Chief Product & Technology Officer and now CEO of Atlas Obscura
• How Google and social algorithms reshaped newsrooms, and why AI may flip the script again
• Why “new news” is now more valuable than ever in the age of LLMs
• Challenges facing publishers reliant on evergreen or repackaged content
• Shifts in user behavior around search, queries, and the desire for answers
• Lessons from building product, editorial, and tech at legacy media giants
• What content companies must do to survive in a post-cookie, post-search world
• The power of community contribution, curiosity, and mission-driven journalism

And more.

New episodes of The Community Exchange Podcast are released each week.

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