Trying to find a way to get your marketing emails to stand out from the rest? Tarzan T-Boss has spent nearly 5 years studying what kind of email content resonates with her audience the best and how to separate herself from the crowd. 

Her willingness to try something different showed her that her audience didn’t necessarily want more “insider secrets” about strategy like everyone else was doing, but wanted a more personable, authentic look into her life as a business owner.

In this episode of the podcast, we talk about: 

• What kind of copy Tarzan’s audience gravitated most towards 
• Being vulnerable and authentic in your copy
• How to use feedback to improve your copy (without taking trolls personally)
• Using Instagram to help you create email content
• Tarzan’s best copywriting tip for writing emails that connect with your audience

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

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Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free 

About the Guest

Tarzan Kay is an email marketing expert who teaches how to sell big with truth-infused, story-based emails.

Tarzan is a former copywriter-for-hire who specializes in fun-to-read, more-addictive-than-Netflix email copy. Her online courses teach course creators how to infuse their emails with story and make consistent sales without using harmful persuasion strategies.

In a previous life, Tarzan was a music major and – like so many copywriters – did a 3-year stint in law school, en français! She found her way to the online space through blogging and social media (“What’s up, overdue credit card bills and low-paying clients!”).

When T-Boss isn’t writing delectable emails from behind a desk, she can often be found taking mid-day dunks in the ice bath a la Wim Hof, solving a Rubik’s cube, or singing show tunes in the shower.

Tarzan lives in Niagara with her partner and two kiddos.

Website: https://tarzankay.com

Instagram: https://www.instagram.com/tarzan_kay/

Facebook: https://www.facebook.com/tarzankayspage/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/135