In this week's episode, we have Humaira Akhter, a personal brand strategist who helps businesses harness their unique identities to generate revenue. She sees herself as someone who is used to being thrown into tough situations and be able to come out the other way. She recalls her experiences when she flew from Bangladesh to the US to study. The plan was to go back after school but that didn't happen as she found herself working tirelessly in the corporate world. It became monotonous for her and that she no longer enjoys what she does. She wanted to do something that doesn't only makes her happy but can also impact others.

Humaira believes that by knowing your core identity you will easily scale your business' efficiency. Understanding who you are, and what's your biggest strength, will allow you to align your product, mission, and values all together to achieve the life you want. Humaira's goal is to help her clients be on top of mind whenever people need their services. That's why it is important for business owners to have this clarity to be able to serve their clients with confidence.

She answered the controversial question - which comes first - branding or marketing. Listen in and see her take on this hot topic.

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EPISODE LINKS
Visit Humaira's website: https://www.brandwave.consulting/
Facebook: https://www.facebook.com/groups/authoritypositioningforcoachingandexperts/
LinkedIn: https://www.linkedin.com/in/humairaakhter/

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https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
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