This episode is full of half-remembered quotes, which makes for some fun listening. In between misquoting people (and cartoon cats), we have a lovely discussion about ways of automating SEO tasks. Laziness pays… but Michael Motherwell got into this not because he is lazy, you understand, he just doesn’t like doing unnecessary work :) Specifically keeping store data up-to-date in GMB. A chat about our role as digital marketers in this world. Facts are a marketing tool and SEO is about communicating facts and getting those facts to people in the right way at the right time. Then a bit about email – there wasn’t anything like email before email came along, apparently. Who is the Reverend Spooner? And how do we end up talking about Rowan Atkinson? You don’t know what you don’t know. Even the bit about archiving and storing data is fun. Or maybe you know what you know you do what you do and you can’t use it if you don’t have it. Or something. And lastly, Michael makes me feel better about not using Big Query and Big Data. A lot of fun and informative + interesting (really !).