Georgie Bingham of talkSPORT is joined by a panel of guests to discuss the challenges and opportunities for sports broadcasters in this Olympic year. What approaches will radio shows deploy to grab audiences from tv and from each other? What skills will they require in their staff and what treats can listeners look forward to? Answering these questions are Moz Dee of talkSPORT, Jonathan Wall from BBC Radio 5 live and Claire McDonnell of IMG Media.