How To Sign More Clients With Your Book with Chris Benetti
Did you know writing a book can help you grow your business exponentially? If you’ve been thinking about publishing your own book, this episode will give you insights about how to use it to sign more clients, before you actually put pen to paper.
In this episode of Influence By Design, Samantha talks to Chris Benetti, founder of Smart Author Media about strategies for leveraging your book to grow your business. They explore how a book serves as an excellent "front end" offer by allowing you to provide tremendous value, build authority, and attract high-quality leads for your "back end" business services.
Chris outlines various platforms and funnels you can use to get your book into the hands of more of your potential clients. He contrasts marketing on Amazon to maximise volume and royalties versus implementing a full sales funnel on Facebook to capture contact data and continue engaging ideal prospects.
Chris also shares tips for crafting compelling book sales pages, emphasising articulating customer problems, and then positioning your book as the perfect solution.
Overall, Chris highlights the value of thoughtfully mapping out the journey you want to take your potential clients on, and then cementing it with a sales funnel that matches the vision. Do this, and your book will undoubtedly be highly instrumental in expanding your business.
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