The Importance of Getting the Price Right - S7 E34
Takeaways
- Strategic pricing is essential for market success.
- Target cost must align with profit margins.
- Value innovation is key to creating a blue ocean.
- Price can be a competitive advantage until loyalty is established.
- Understanding customer behavior is crucial for pricing strategy.
📖 Buy "Blue Ocean Strategy" by W. Chan Kim | Renee Mauborgne
Suggested Content
Chapter Markers:
00:00 - Introduction to Unleashing Leadership
01:00 - Strategic Pricing and Market Positioning
03:06 - Understanding Target Cost and Value Innovation
06:02 - The Role of Price in Business Strategy
Activity