"You always have that advantage cuz you are in the moment of truth." Today, Alex (@AleHormozi) discusses the importance of mastering the first sale in order to maximize throughput and revenue in a service-based business. He outlines a sales process that includes anchoring high, working down, and using humor and rapport to sell.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:13) - 4 sales types

(2:45) - Service sale process with high anchor and downsell

(8:57) - Mastering first sale maximizes throughput with math breakdown

(11:46) - Importance of providing value and getting clients invested

(13:28) - Start high, work down with rapport and humor to sell

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