Episode 70- Creating Sonic Branding with Audiobrain (Part Two)
We conclude our conversation with Audrey Arbeeny, Founder, CEO, and Executive Producer at Audiobrain, a sonic branding agency based in New York. We talk about how sonic branding is a foundation for brand equity, how brands and other clients are treating sonic branding in their branding strategy, the crucial issue of good sound vs. bad sound, and exciting things that are brewing in the sonic branding world today.
Audrey is an Emmy-award-winning sonic brander. She is also the CEO and Executive Producer of Audiobrain, a global leader in sonic branding. Audiobrain has worked with companies and on projects such as Microsoft’s Xbox 360, Google, Holland America Line, IBM, KIA Motors Corp, Bayer Healthcare, Logitech, Microsoft, Toshiba, and many more.
If you want to get a hold of Audrey you can find her on Linkedin and Twitter as well as her official website Audiobrain.com.
If you’re enjoying these conversations on sound in marketing then I know you’ll love this. I have a course on Sound’s Power and Influence in Marketing that you can enroll in at www.soundinmarketing.com. Years of research have gone into this course and I’m confident that you’ll learn a lot. My goal is that you’ll be able to take this information and begin applying it to your brand or company. And if you need further help, I also consult!
So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing.
If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.
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The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.