Today we discuss ways that we can learn from our customers and integrate it into the product decision-making process. But. we’re not talking about asking customers what they want. we’re simply talking abou learning from them. Hopefully, Steve Jobs and Henry Ford aren't too disappointed.***This episode is brought to you by:Vidyard: The Top Video Tool for SaaS Marketing and Sales http://vidyard.com/rocketshipNetSuite: NetSuite by Oracle is a scalable solution to run all of your key back office operations. Go to netsuite.com/rocketship today.Blinkist: Rocketship.fm is now on Blinkist! Listen to 12 minute episodes with no ads! Get seven days free when you check out Blinkist.Indeed: Indeed is the job site that makes hiring as easy as 1-2-3. Get started with a free $75 sponsored job credit at indeed.com/rocketship.BetterHelp: Unlimited Professional Counseling via Online Chat, Video or Phone Anytime, Anywhere. Get 10% off when you visit betterhelp.com/rocketship.Fundrise: Fundrise makes investing in private real estate as easy as investing in stocks, bonds, or mutual funds. Go to fundrise.com/rocketship today.Airfocus: The home for products and the people who build them. Airfocus is an easy-to-use and flexible product management platform that combines product strategy superpowers with modularity. Visit airfocus.com/rocketship and try it for free today.WIX: When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing and growing your business online. Head over to Wix.com/Partners and reimagine what your agency can accomplish.***This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder.