Grown Alchemist has redefined beauty by merging cutting-edge cosmetic science with the power of bio-active, natural ingredients to create transformative, high-performance formulations. Appointed as Global Chief Executive Officer in Summer 2023, Anna brings over 25 years of experience in the beauty industry, including leadership roles at No7 Beauty and Aromatherapy Associates. Under her leadership, Grown Alchemist is poised for groundbreaking innovations in both products and treatments, with a focus on driving global brand growth and expanding partnerships with like-minded biotech and longevity-focused companies.

Anna’s vision for the brand is to expand its presence across more than 40 countries, reinforcing Grown Alchemist’s commitment to luxury, sustainability, and bio-based beauty solutions. The brand has already gained significant recognition through partnerships with Four Seasons Hotels, Delta Airlines, and EQUINOX Clubs. In April 2024, Grown Alchemist made the strategic move to go private, exiting L’Occitane Group, a decision aimed at accelerating its expansion and enhancing its consumer experience in new and innovative ways. With a renewed focus on growth, innovation, and consumer-centric strategies, Grown Alchemist is set to continue pushing the boundaries of beauty and wellness.

In this episode, Anna also discusses:

• Becoming an indie brand again
• Their holistic approach to products and services
• Formulas that are at least 94% natural
• Investing in building their community audience
• Showing up in the right places and spaces

We hope you enjoy this episode and gain valuable insights into Anna’s journey and the growth of www.grownalchemist.com. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.

Be sure to check out Grown Alchemist at www.grownalchemist.com and on Instagram at @grownalchemist

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