Branding & packaging design for Easter Eggs & the issues faced by FMCG brands to reduce packaging / be sustainable.

It has seemed like Easter for the last eight weeks!

What is really odd this year is that in the midst of the cost of living crisis the theme across all Easter Egg packaging design seems to be that of excess. Not just the excess in amount of different offerings available but excess in the amount of packaging associated and allocated to the seasonal treats

(All comments are taken from my LinkedIn page and voiced on the podcast by actors) Each week, ‘a slice of’, will take a look at a supermarket brand and critique the pack design to find out what works, or doesn’t. What makes you desire them, or even hate them?  Importantly what makes us put them in our shopping basket! I plan to keep the podcast to around five minutes each, and I’ll include some voice message comments that have been sent through about the packs from my LinkedIn page. You can find our contact details below: Alan Gilbody on Linkedin: ⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠ Slice Design Company website ⁠⁠https://slicedesign.co.uk⁠