RV234 - The Pipeline Creation Framework | Go To Market Live Episode 43
Why do so many companies struggle to generate pipeline efficiently? In this episode, Chris shares exactly why (and new and more effective GTM strategies).
Whether you're a CMO, CRO, CEO, or CFO, this episode will challenge your thinking and help you build a smarter GTM strategy with marketing investments that are actually delivering returns.
Key topics from this episode:
- The Fundamental Flaws in Pipeline Creation
- The 3 Phases of Pipeline Creation
- Why "Marketing vs. SDRs" is a Broken Debate
- How to Fix Attribution & Measurement
- Rethinking RevOps & Sales Productivity
- The Hidden Costs of Inefficiency
- How CMOs, CROs, and CFOs Can Align on GTM Efficiency
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