In this episode, I explore the critical skill of effective communication for leaders, particularly in managing tough conversations that can significantly shape a company's direction. Drawing from my experience as an executive coach, I discuss observed challenges faced by CEOs in guiding their teams through uncertainties and aligning efforts around new opportunities. I introduce the concept of the "encouragement meeting" from my book, which emphasizes the importance of follow-up communication to reinforce progress or re-align team objectives. Additionally, I highlight the necessity of maintaining an ongoing dialogue that encourages continuous improvement. Ultimately, this episode highlights that courageous leadership and proactive communication are key to fostering accountable and high-performing teams.