Is It Worth It? Danny on Continuity, Value, and Recurring Revenue in Cash PT

In this episode, Danny tackles one of the most overlooked and misunderstood elements of running a successful cash-based practice: continuity. What do you do when patients want to keep coming back—long after the “problem” is solved? Are you really worth $200/hour when you're no longer rehabbing an acute injury? Dan breaks down why ongoing care is not only valid, but vital for your patients and your business.

🎯 Topics Covered

• Why most PTs struggle with recurring visits (blame insurance conditioning)
• The two paths for ongoing care: hands-on vs. consulting
• What we misunderstand about the real value of our skill set
• How to reframe "maintenance" as health performance coaching
• Examples of long-term patient transformation beyond the discharge phase
• How your own doubts may be blocking practice growth
• Why patients come back (hint: it’s not always the therapy)
• The connection between trust, accountability, and long-term impact

💡 Key Quotes "Your body's your vehicle in life. What’s that worth to someone?" "Just because it’s easy for you, doesn’t mean it’s not valuable to someone else." "If you don’t believe what you’re doing is worth it, why would your staff—or your patients?" "Sometimes people just need someone to listen, move better, and feel seen. That’s therapy too." 🧠 Pro Tips

• Reposition yourself as a consultant for the human body—not just a problem-solver
• Use ongoing visits to educate, empower, and hold people accountable in a structured way
• If you’re strong with manual therapy, embrace it—people pay for how you make them feel
• Don’t assign value for others—let them decide what’s worth it
• Train your staff to think long-term, not just in discharge timelines

🔗 Resources & Links

• PT Biz Website – Learn how to grow your cash practice with a proven system
• Join the 5-Day Challenge – Start building recurring revenue and scaling smarter
• Get the PT Biz Book – Learn how 240+ clinicians built their practices from scratch

🧭 Final Thought

If you want to build a business that truly lasts, you can’t just be a fixer—you need to be a guide. Patients want more than pain relief. They want clarity, connection, and someone who can help them perform for life. Continuity isn’t optional—it’s your best path to impact and income.