It's the first Performance Matters episode of its kind. Co-host, Bob Mosher, speaks with Sue Reber, one of the world's top 5 Moments of Need designers, on: the 5 Moments methodology, how it differs from other approaches, and the how and why around shifting mindsets to performance-first.

Listen, or download now, for Sue's advice on how to successfully design for each of the 5 moments.

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