U.S. Travel Slump, Accor Taps Mbappé and Airbus' Orders
Global travel grew slightly in April, but a 5% drop in North American activity—driven by weaker U.S. consumer sentiment—dampened overall progress. Despite the stronger euro, five million Americans are still expected to travel to Europe this summer. Meanwhile, Accor launched a direct-booking campaign with soccer star Kylian Mbappé to compete with online travel agencies, and Airbus outshone Boeing at the Paris Air Show with 132 orders, including a major deal with Riyadh Air.
- Global Travel Grows, but U.S. Drags Down Momentum
- Accor Bets on Kylian Mbappé in Loyalty Ad to Cut Out Middlemen
- Airbus Dominates Subdued First Day at Paris Air Show
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