The way you connect with your community matters. Today, Alex (@AlexHormozi) discusses the four client milestones that Gym Launch structures its communications around, outlines an ideal customer path for new clients, and emphasizes the importance of referrals, testimonials, and reselling for gym owners. He also touches on the benefits of connection and how it increases the likelihood of people staying in the business and having better outcomes.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:59) - Ideal customer path for new clients

(2:09) - Creating a connection with customers: Referrals and testimonials

(5:15) - Process for connecting, referring, and testimonial acquisition

(7:07) - Collecting testimonials for improved feedback and results

(8:03) - Reward system for customer service superstars and celebrating client wins

(9:37) - The benefits of referrals, testimonials, and reselling for gym owners

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