Confections, community, and cotton candy | An infectious brand loyalty strategy.

Confections, community, and a little bit of fairy dust make up the incredible sugary profiles made sensational by Wonderpuff. Jackie Marin and her husband discovered their interested in creating custom confections for events, weddings, and more in South Florida and brought their talents to the Durham area 6 years ago.

Since it's inception, they've perfected the science of creating their flavors modeled after their experiences and the foods they eat. From crafting an incredible in-person buying experience at events like Afropunk, to hanging out at local markets around the Triangle, their infectious namesake translated well to help them boast thriving online sales during the pandemic. In this period of growth and community support, they were able to successfully raise money through Kickstarter for a space at Boxyard RTP.

What's next for this sweet duo? Learn more about the husband and wife team that brought the Haitian Cake flavor to cotton candy at https://www.ohwonderpuff.com/

Links:

Website: https://www.honeyandhustle.co

1:1 Consultation: https://angelahollowell.lemonsqueezy.com/checkout/buy/a0d1b976-39d0-4d1f-b2ee-5f5e3e6d7691?logo=0

9 Lessons We've Learned from our Podcast Guests: https://angelahollowell.lemonsqueezy.com/checkout/buy/7474a4cf-9bfa-4431-89a4-9660920f8ed1?logo=0

Digital Tools for Video Creators: https://angelahollowell.lemonsqueezy.com/checkout/buy/ce13789d-4a20-4f0f-b8a6-8ea7d9647c2b?logo=0

Mentioned in this episode:

Join the Community on Substack!

Our Substack has free and paid options for our beloved podcast audience! On the free tier, you'll get access to our podcast articles, YouTube videos, and curated creator economy news directly into your inbox. As a paid member here on Substack, you’ll get access to behind-the-scenes outtakes, exclusive episodes, aftershow thoughts, and our community group chat. Subscribe to support the show: www.honeyandhustle.co/community