Bernhard Schroeder, Director of the Lavin Entrepreneurship Center Programs at San Diego State University, shares insights from his book Brands and BullS**t. Excel at the Former and Avoid the Latter. Find out how to build a brand that creates such a powerful connection in a customer’s “mind and gut” that they feel there is no substitute for your product or service.

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Business Owners Radio is a podcast that brings you insights, inspiration, and actionable advice from successful entrepreneurs and business experts. Hosted by Shye Gilad and Craig Moen, our show aims to help you grow your business and achieve your goals. Join us every week for new episodes packed with valuable tips and resources.

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