"Your work will expand, given the amount of time you have." Today, Alex shares his greatest lessons and failures, including stepping too far away from the business, over-hiring, and miscommunicating changes to the community. He emphasizes the importance of learning from mistakes and continuing to pay it forward to others.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:00) - Stepped too far from gym launch, resulting in problems.

(2:49) - Expected cold traffic to act like warm traffic.

(5:04) - Wait until capacity exceeds utilization ability.

(6:48) - Listened to a small group of customers wanting more things.

(7:50) - Failed to articulate hybrid well to existing community.

(9:37) - Opening up to trainers made gym owners feel disenfranchised.

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