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#076 - Online marketing expert Liana Ling shares how she made a drastic career change from lawyer to digital marketer and business owner and how she overcame the challenges of having her identity so tied up with her career.

What you'll learn

• [01:41] What a digital marketing agency is and how Power Up Strategy works.
• [03:19] Why Liana decided to become a lawyer.
• [05:49] The value Liana puts on education.
• [07:07] How Liana used her networking skills to find the right field for her.
• [12:22] How to start effectively networking.
• [13:47] What Liana learnt from working in loan collection and litigation.
• [18:17] When Liana decided to change her career.
• [19:56] What it was like being made redundant.
• [22:09] The career skills programme Liana went through.
• [24:38] The benefits of being part of a franchise when starting a business.
• [26:15] Why Liana didn’t start her own legal practice.
• [27:20] Why Liana went into marketing and the value of the transferable skills she’d learnt as a lawyer.
• [29:45] How Liana knew it was the right time to go solo.
• [33:46] The difference between buying yourself a job and starting a business.
• [34:32] The importance of joining the right type of communities.
• [36:05] What Liana’s team looks like and how involved she is with the daily running of the business.
• [37:45] What Liana’s vision is for the future of her business.
• [39:02] Liana’s new membership programme she’s getting ready to launch.
• [41:22] The book that has had the most impact on Liana’s business life.

For the show notes for this episode, including a full transcript and links to all the resources mentioned, visit:

https://changeworklife.com/changing-your-career-changing-your-identity/

Re-assessing your career?  Know you need a change but don't really know where to start?  Check out these two exercises to start the journey of working out what career is right for you!

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Also, make sure to join the Change Work Life Facebook group and check out all the resources mentioned by our guests on the Change Work Life Resources page.

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