DMA Fallout: Why Google’s Compliance Could Kill Hotel Direct Bookings | Must-Know for Hoteliers
The EU’s Digital Markets Act (DMA) was designed to create a fairer digital landscape - but could it actually end up harming hotels instead?
In this discussion with Javier Delgado Muerza of mirai, we break down the latest developments following the European Commission’s investigation into Google’s compliance with Article 6.5 of the DMA. With two proposed solutions (Option A and Option B), both could significantly reduce the visibility of direct hotel websites in Google search results - and that’s bad news for hoteliers and revenue managers.
👉 What’s at stake for your hotel?
👉 Why are direct bookings under threat?
👉 Who benefits from these changes - and who loses?
👉 Why is the hotel industry so silent while major OTAs stand to gain?
You’ll hear why this shift could drastically increase reliance on OTAs, shrink profit margins, and give even more power to large U.S.-based intermediaries like Booking and Expedia - all under the banner of "fairness."
Here is the LinkedIn post Javier refers to in the video:
https://www.linkedin.com/pulse/european-commission-condemns-hotels-direct-sales-visibility-wzhbf/
🔔 If you’re a hotel general manager, revenue leader, or distribution expert - this is a must-watch. Learn how these regulatory changes could affect your business, what’s coming next, and what you can do to protect your direct booking channels.
👍 Subscribe, and share to keep the conversation going. Don’t let the future of hotel distribution be decided without you.
#HotelDistribution #DMA #GoogleSearch #RevenueManagement #HotelMarketing #DirectBookings #DigitalMarketsAct #OTAs #TravelTech #HospitalityIndustry
In this discussion with Javier Delgado Muerza of mirai, we break down the latest developments following the European Commission’s investigation into Google’s compliance with Article 6.5 of the DMA. With two proposed solutions (Option A and Option B), both could significantly reduce the visibility of direct hotel websites in Google search results - and that’s bad news for hoteliers and revenue managers.
👉 What’s at stake for your hotel?
👉 Why are direct bookings under threat?
👉 Who benefits from these changes - and who loses?
👉 Why is the hotel industry so silent while major OTAs stand to gain?
You’ll hear why this shift could drastically increase reliance on OTAs, shrink profit margins, and give even more power to large U.S.-based intermediaries like Booking and Expedia - all under the banner of "fairness."
Here is the LinkedIn post Javier refers to in the video:
https://www.linkedin.com/pulse/european-commission-condemns-hotels-direct-sales-visibility-wzhbf/
🔔 If you’re a hotel general manager, revenue leader, or distribution expert - this is a must-watch. Learn how these regulatory changes could affect your business, what’s coming next, and what you can do to protect your direct booking channels.
👍 Subscribe, and share to keep the conversation going. Don’t let the future of hotel distribution be decided without you.
#HotelDistribution #DMA #GoogleSearch #RevenueManagement #HotelMarketing #DirectBookings #DigitalMarketsAct #OTAs #TravelTech #HospitalityIndustry
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