People are naturally wired to connect with one another through story and today we’re discussing how to tap into that power to create authentic content that is aligned with your audience's needs, but also, your needs as the business owner as well! 

 

We’re uncovering exactly why storytelling is a must have in your marketing strategy and how to implement it into your social media going forward.

 

In this episode of the podcast, we talk about: 

• How storytelling differs from a content strategy
• The first steps to uncovering your story
• The unconventional question to ask that helps you find alignment 
• The difference between posting when inspired vs posting out of obligation

…and more!   

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest

Erin is a digital Visibility & Story strategist specializing in helping entrepreneurs and small businesses find and refine their path to revenue via Story, Visibility and modern, online, sales strategies.

 

She is an award winning journalist, blogger, consultant and strategist. She owns Erin Trafford Inc., which encompasses two digital properties: DIYPassion.com, a six-figure lifestyle blog and ErinTrafford.com, a coaching and consulting company.

 

She has worked with dozens of brands across North America; including Giant Tiger, Home Hardware, and Staples Canada, to create and develop content and influencer marketing campaigns.

 

She now fuels her joy and passion working with new, emerging and seasoned digital entrepreneurs to unleash their Stories and the power in their content.

 

Erin’s role is to help you uncover, tell and leverage YOUR Story.

 

Website https://www.erintrafford.com/

Instagram https://www.instagram.com/its.erintrafford

Facebook Page https://www.facebook.com/itserintrafford 

Facebook Group https://www.facebook.com/groups/erintraffordscontentclub

LinkedIn https://www.linkedin.com/in/erintrafford/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/156