Creating Your Own Ripple Effect with Podcasting and Infinite Banking | Chris Miles | Ep 73
As you help others with their money, your impact creates a ripple effect through their families, friends, and anyone they’re in contact with, right?
Chris Miles had that in mind as he learned the hard way about investing in real estate versus 401K-style traditional investments, life insurance policies, and building a business. Finally, when he retired the second time at 39 years old, Money Ripples became the passion project he couldn’t stop talking about.
He’s all about creating true financial freedom through passive income, helping high-income earners crack the code on becoming wealthy, and allowing folks to enjoy life now instead of waiting decades for traditional retirement.
Podcasting and Life Insurance Hacks – Tried and True by Chris Miles
(00:06:15) Reevaluating Traditional Financial Planning Advice Through Experience
(00:17:40) Personalized Main Street Consulting Program for Investments
(00:19:28) Client-Centered Transparency for Business Growth
(00:24:59) Building Trust Through Long-Term Podcasting
(00:30:57) Personalized Approach for Client Growth and Engagement
(00:40:48) Effective Lead Generation through Strategic Incentives
(00:51:19) Creating Financial Impact through Money Ripples
Building Trust Through Long-Term Podcasting & Refining His Strategy Along The Way (11 Years!)
After being on the radio and creating other successful podcasts starting back in 2008, Chris started the Money Ripples podcast in 2014, growing it to the top 1.5% worldwide. Now, podcasting is the primary marketing arm of his business, pulling in 80-90% of his clients.
“What happened is my business doubled, but my profits octupled. You know, by doing that, I just went all in on podcasting.” - Chris Miles
One primary lesson learned from that much podcasting experience is to demonstrate value through stories and examples to connect with listeners/viewers. While story is the first element, including a call-to-action is the second. Your podcast’s CTA should be to a lead magnet (think video course or calculator) where you’ll collect their name and email address in exchange for access. This helps qualify leads and steer them towards high-ticket offerings, resulting in a more engaged and profitable client base.
Podcasting Advice to Help Grow Your Financial Podcast:
- Convert your “lessons” into stories that teach the lesson. Your followers will retain a lesson much more when they’re presented with a story containing a character they identify with in some way.
- Integrate AI into your marketing beyond just using the free version of Chat GPT. With technology changing so quickly now, set aside 1 hour weekly to “play” with a new AI platform like Napkin.ai. When you find one that will be helpful to your business, customize your account until it produces in your voice/style.
- Create online, evergreen, and one-to-many lead magnets like webinars, podcasts, books, and similar items that attract qualified leads without requiring additional hours of your time. A book or e-book can be a lead magnet through a “just pay shipping” promotion.
- If you feel stuck, unmotivated, or unclear take physical action in the form of a walk or workout. Inspiration and answers often come while you’re engaged in activity because while your physical body is moving, your mind opens to creativity and imagination.
Follow Chris Miles:
Learn about Infinite Banking: https://moneyripples.com/
Listen to the Money Ripples Podcast: https://moneyripples.com/podcast-2/
Watch Chris on YouTube: www.youtube.com/@moneyrippleswithchrismiles
LinkedIn: https://www.linkedin.com/in/chriscmiles/
Resources discussed in this episode:
AI Tools -
https://askgpt.app/ai/direct-claude
Whiteboard for your shower thoughts: https://www.amazon.com/Whiteboard-Suction-Waterproof-Writing-Bathroom/dp/B09SYS1DDM
This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com
You’ll find equipment & software recommendations and downloadable templates at www.PodcastAbundance.com. The Script Starter Kit will help you establish topics, structure your episodes, and even use AI to help. Get your free download at podcastabundance.com/scriptstarterkit
Watch everything on YouTube @PodcastingForFinancialPros
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To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com