How can a University build a loyal and vibrant alumnus when students can't get to campus?
Dedicated platforms provide the solution to building tribes. One example is that they enable education institutions to overcome the financial pressures being felt as students start to question the costs of education when they can't go to class, meet their lecturers and simply take online classes. The answer lies in community marketing.
In this episode, I look at Hivebrite , Tribe.so and in cursory fashion at Honeycommb which offer organizations platforms to facilitate community building. I raise this as part of public relations because in my view there are 3 audiences for PR; internal, partners, external. At this time internal audiences need an entirely different approach to communications and community building.
Trailer for the full show here
SPEAK|Pr is for business leaders to unlock the value in their organization using effective communications and is hosted by entrepreneur Jim James.
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