Online and social media content is a must have tool for enhancing your production. Audiences expect and demand it, but are programme makers giving them what they want? Barry Pilling, founding partner at Telegraph Hill, Jody Smith, multiplatform commissioning editor at Channel 4, Karla Geci, director of strategic partner development at Facebook, and Claire McArdle, executive producer, multiplatform at Maverick Television, join Paul Buller to discuss how to lead your production teams to deliver a 360 experience for your viewers, using innovative and interactive add ons to engage and bring in brand new audiences, beyond the traditional TV reach.