This week, Dave is joined by Brian Kotlyar. Brian leads Marketing and Growth at Hightouch and previously led teams at Sprinklr, Intercom, and New Relic. He shares his perspective on

• Aligning revenue teams toward common goals
• The importance of an effective messaging strategy
• Prioritizing numerous ideas from CEOs
• A high-reward compensation approach

Timestamps

• (00:00) - - Performance metrics and career motivation
• (06:25) - - Understanding customer needs
• (09:49) - - Personal growth and getting recognition
• (12:07) - - Aligning goals and compensation
• (15:49) - - Higher earnings through higher risk
• (17:32) - - Aligning compensation to reality
• (20:44) - - The supply chain stages and revenue generation
• (29:25) - - Product marketing and brand management
• (31:26) - - Creative messaging
• (37:29) - - Understanding the managers’ mindset in crisis
• (40:49) - - Challenges of managing a startup
• (42:42) - - Managing content effectively
• (45:55) - - Sales enablement
• (48:20) - - Becoming a valued expert and resource in a business
• (51:29) - - The unpredictability of creative inspiration

Send guest pitches and ideas to hi@exitfive.com
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