Sales prospecting is more than just reaching out to potential leads - it’s about building a strategic, data-driven approach that delivers consistent results.

Doug C. Brown, CEO of CEO Sales Strategies, emphasizes the importance of understanding your ideal buyer: where they are, what they value, and how they prefer to engage.

In this conversation, Doug shared a roadmap for achieving predictable revenue growth, highlighting the critical role of clear, committed goals - a challenge for many businesses, with only 9% of his clients having truly defined objectives.

In a wide-ranging discussion, Doug and I talked about:

✅ Understanding your audience’s habits to craft effective prospecting strategies.
✅ Using metrics like churn and refund rates to set realistic sales goals.
✅ The impact of consistent, tailored outreach efforts.
✅ Building genuine connections through simple actions like phone calls.
✅ Adapting to market shifts, including remote work trends.
✅ And much more.

Website: www.ceosalesstrategies.com

LinkedIn: www.linkedin.com/in/dougbrown123

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• Automated Lead-Generation Machine - On-Demand Masterclass & Workbook
• HR Business Planner - On-Demand Masterclass & Workbook
• Start Your HR Business - Coaching program
• Consulting Services For HR Software And Consulting Firms: Consulting Services.

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.