Sales prospecting is more than just reaching out to potential leads - it’s about building a strategic, data-driven approach that delivers consistent results. Doug C. Brown, CEO of CEO Sales Strategies, emphasizes the importance of understanding your ideal buyer: where they are, what they value, and how they prefer to engage. In this conversation, Doug shared a roadmap for achieving predictable revenue growth, highlighting the critical role of clear, committed goals - a challenge for many businesses, with only 9% of his clients having truly defined objectives. In a wide-ranging discussion, Doug and I talked about: ✅ Understanding your audience’s habits to craft effective prospecting strategies. ✅ Using metrics like churn and refund rates to set realistic sales goals. ✅ The impact of consistent, tailored outreach efforts. ✅ Building genuine connections through simple actions like phone calls. ✅ Adapting to market shifts, including remote work trends. ✅ And much more. Website: www.ceosalesstrategies.com LinkedIn: www.linkedin.com/in/dougbrown123 For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Automated Lead-Generation Machine - On-Demand Masterclass & Workbook HR Business Planner - On-Demand Masterclass & Workbook Start Your HR Business - Coaching program Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.