My guest today is Dan Hill, a recognized authority on the role of emotions in consumer and employee behavior. He runs Sensory Logic, a scientific insights firm that analyzes consumers’ facial expressions to help companies better navigate consumers’ emotional decision-making processes.

The topic is consumer and employee behavior.

In this episode of Trend Following Radio we discuss:

• What a face coding expert is
• The evolutionary aspect to face coding and the 43 muscles present in the face; emotional decision-making
• How Hill found his way personally into this field
• Why we feel before we think
• Being hired by the Milwaukee Bucks
• The importance of a smile in the heart of a champion
• The difference between technical skill and the factors that Hill is looking for
• The importance of having the right amount of happiness
• Some of the limitations of facial coding
• How technology is intertwined with facial coding
• Why a personality like Richard Nixon may never be President again
• The say/feel gap
• Whether we can learn how to avoid negative facial expressions and emotions
• A trading system based on the movement of human faces
• Where we might see facial coding moving to in the future

Jump in!

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I’m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I’m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

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