743: Penelope Prett; Chief Information, Data and Analytics Officer at Accenture; covers the integration of the data and analytics officer role into her CIO role at Accenture as well as the importance of focusing on the basics when developing a data strategy at your company. She discusses the structure of her teams in her role, the shared services she leverages to strengthen the relationships across those teams, and how she contemplates the art of the possible when it comes to delivering new innovations to the rest of the business including how she co-innovates with business partners and clients. Penelope also talks about driving sustainability at Accenture, facilitating hybrid work, and using her experience across the company to inform her role as CIO. Finally, she looks ahead at trends being driven by the digital-native generation and reflects on the keys to her career success.