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In this episode, Tara speaks with Cata Lara, director of sales for the southern region at E. & J. Gallo Winery, about taking risks, building your career, and the intersection of the two. This episode is about learning and growth, but it’s also about the importance and power of connection — whether through professional mentorships or through a tight-knit group of friends who support each other through each season of life.
Born and raised in Bogota, Colombia, Cata Lara moved to the states at 17 years old when she was recruited by Tulane University to play collegiate golf. Cata not only navigated the college experience, but also how to live, learn, and grow in a new culture and new language. With the support of close friends, family, and excellent mentors in the Tulane athletic department, Cata didn’t let adversity hold her back and boldly pursued each new chapter of her journey.
Her mentor suggested Cata apply for a position at E. & J. Gallo Winery, and the rest is history. With a virtually empty resume, Cata took a risk and applied for a full-time job in an industry she didn’t yet know. The leadership at E. & J. Gallo Winery took a chance on her, and that’s been Cata’s philosophy ever since with her own team.
Tara and Cata discuss how to approach mentorship, whether it’s a formal or informal mentor/mentee relationship, and the importance of the mentee taking the first step to initiate and nurture the relationship. From the power of mindset, identifying and communicating what you want, and accumulating knowledge slowly over time, to setting boundaries, assessing and taking risks, and handling conflict, this conversation with Cata will inspire you to take action toward the career and life you want.
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