Why is planning so important to the success of our businesses, trade shows and events? And can a Coach be the secret weapon to helping Max out your ROI?To help bring clarity to these important questions is Rob Wentz - a Small Business Strategist & Certified Business Coach who offers professional coaching and mentoring services to business owners and executives inside small-to-medium- sized, privately-held companies with his company 1Direction Strategy.We Discuss:Why is it so important to have a written plan, isn't it ok if we have it in our head?What benefits are there of working with a coach?Creating Goals and MetricsDecision Making based on DataRob's Top takeaways:By having a written plan you are more likely to achieve success. Running a successful business can be very tough, but it doesn't have to be. We make it harder on ourselves because we aren't following a formal plan.Rob's Offer for Trade Show University listeners:Free 30 minute Discovery Call to discuss business Vision, Goals & Issues Get in touch with Rob Wentz of 1Direction Strategy:Website: www.1dstrategy.comEmail: rob@1dstrategy.com Phone: 855-262-2413 ext.2 1Direction Strategy - Team Wentz on Facebook, Instagram and LinkedInBINGE ON MORE EPISODES of TRADE SHOW U!Easy to find the Topic you need!Every Episode sorted by CategoryVisit tradeshowu.biz/episodesMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity