Pimps or traffickers are responsible for running the supply aspect of the sex trafficking industry. Each uses their own tactics to recruit, manipulate and exploit the women and children involved. Selling people has become less risky and more rewarding than taking part in selling drugs or guns for two reasons: a person is a reusable product, they can be sold over and over. Second, a victim of trafficking experiences a lot of complex trauma and often times is too fearful to testify against their trafficker.

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