On this episode I’m speaking with Max Musicant, Founder and President of The Musicant Group, a space activation firm dedicated to “creating places where people want to be”. The firm has pioneered a holistic approach to the creation of place that integrates design, events, and management systems all through the lens of the user experience. He and his firm have demonstrated that community and commercial interests all benefit from more humane, inviting, and lively places for people. Since its founding, The Musicant Group has transformed places as varied as Class A office buildings to vacant lots, from urban main streets to suburban strip malls, and from block parties to industrial parks. In 2019, his firm provided hospitality and activation services to 5.9 million square feet of space at 29 locations, produced 376 events, and trained hundreds more on their methods and approach. Related links for this episode: · The Musicant Group · Free Placemaking Toolkits · Greater Jamaica Development Corporation · Rodrigo Canales · Alex Garvin · Christopher Alexander · Suburban nation (book) · The Death and Life of Great American Cities (book) · One Discovery Square · Goldman Properties · Shift Capital · Guerilla Development Be sure to support this podcast by subscribing and reviewing! Visit Authentic Form & Function for more information: https://authenticff.com © 2020 Authentic Form & Function