Many designers have some type of retail sales component which complements their interior design business. Others are curious as to whether a direct-to-consumer offering would add to their marketing efforts or increase profitability. BOD™ member Adene Lucas recently launched her own import business and says, yes, a retail sales component can be a healthy addition to your business, provided you do your homework first.
In this episode we learn:
- Research not only the product you are importing, but its origins
- Hire a qualified broker to navigate complicated regulations
- Be prepared for random (costly) inspections when you import goods
- Use a qualified moving team to receive items from the port (land or sea)
- Markup may need to be greater than 3 times
It’s time to take control of your business.
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