In this episode, Wil sits down with Jeff Low, CEO and founder of Stash Hotel Rewards, to discuss the evolution of loyalty programs within the hotel industry. They dive into Jeff's journey, starting Stash Hotel Rewards in 2010 and its mission to support independent hotels against larger chains and OTAs. Jeff shares fascinating insights on how modern loyalty programs have shifted, the importance of personalized guest experiences, and the challenges posed by the dominance of OTAs like Expedia. Tune in for a deep dive into the world of hotel loyalty, the impact of technology, and ways hoteliers can regain control of their businesses!Connect with Jeff: LinkedIn Stash Hotel Rewards Website Connect with Wil: LinkedIn Instagram This episode is brought to you by our sponsors at: This episode is brought to you by Fido! Professionals know that taking out the trash suck and is often missed! Well, not anymore, because Fido offers amazing bin-to-curb service. If you mention the podcast, they will take great care of you! Go to getfido.com to learn more! Hostfully – $300 off onboarding fee using code HFM300 - Connect with Frank here! Send Squared, the Hubspot for Hospitality Brands & Professionals! Get your business and leads organized and automated with Send Squared, the industry's best CRM! ——–Thank you for tuning into our podcast! Slick Talk is a Hospitality.FM production, and you can find more of our shows at Hospitality.FM or anywhere else you listen to your podcasts!Listen to more episodes on our website and take a look at our amazing podcast and network sponsors that make this all possible!You can also listen to our Monday morning podcast, Good Morning Hospitality, where we discuss the industry in a more casual setting!If you ever want to contact us for guest suggestions or anything else related to the podcast, please fill out our contact form, and we will be in touch!Last but not least, we love to connect on LinkedIn! Let’s connect there so you can see the daily content we post beyond the podcast! Learn more about your ad choices. Visit megaphone.fm/adchoices